WATCH MAYA JAMA AND SEAPA’S PERi-PERi PILGRIMAGE IN SOUTHERN AFRICA

  • Part one of Nando’s three-part First Heat series launches
  • BBC People Just Do Nothing star Allan ‘Seapa’ Mustafa investigates Mozambique’s pirate radio
  • Maya Jama goes wedding dress shopping
Seapa & Maya Jama

Seapa & Maya Jama

TV and radio presenter Maya Jama (Rinse FM and ITV, Cannonball) and actor Allan ‘Seapa’ Mustafa (BBC, People Just Do Nothing) star in First Heat, an entertaining new online series set in Southern Africa. Whilst eating and competing their way through Mozambique and South Africa, the hilarious duo retrace the journey of PERi-PERi chillies, from its humble beginnings in Africa to menus around the world.

As well as braving unusual delicacies and meeting the people that farm 494 acres (400 football fields) of Nando’s unique PERi-PERi chillies, Maya and Seapa get stuck in to the music, fashion and lifestyle of the locals.

Best known for writing and starring in cult BBC hit, People Just Do Nothing, the series showcases Seapa’s secret culinary skills. Future episodes will see Maya try on a wedding-ready capulana (despite revealing her boyfriend, grime star Stormzy, doesn’t know they’re getting married yet!), and Seapa cooks up a Southern African inspired storm with his own Bunny Chow recipe. With both stars having built their careers in radio back in London, the pair learn the historical significance of former pirate station, Radio Mozambique.

See how you can make Seapa’s Bunny Chow recipe at this link: https://youtu.be/PPQD3Y0ogIE

The series is part of Nando’s This is PERi-PERi, a collection of short films exploring the restaurant’s Southern African heritage. For more information, visit www.nandos.co.uk/thisisperiperi

WHY SHOULD A SMALL BUSINESS USE PR?

Good communication can be the golden ticket to success for an SME who have a requirement to let people know of their product or service that can lead to sales and in time loyal customers.

PR these days is not just a nice article in a local newspaper but about establishing and building upon reputations.  This can be achieved in a number of ways including a strategic approach to media relations, social media and stakeholder management and engaging with bloggers and digital influencers – all important when potential customers are researching their purchases online.

We now access news from LinkedIn, Facebook and Twitter as well as newspapers and broadcasters and businesses should be factoring in to their PR strategy which medium will work best for their audiences.

Whether you’ve a new product or service to promote, a new business or award win, improving your organisations reputation or indeed positioning a key staff member as a thought leader there are multiple opportunities for a business to get noticed. 

Cost will play a massive part in deciding whether a small business can afford PR.  While many businesses won’t have the resources in-house to manage their PR or online reputation, an Independent PR practitioner can play a key role for the business.

A PR agency traditionally have high-over heads and eye-watering fees but there are a number of Chartered Independent or Freelancers PRs who are at the top of their game, a few award-wins under their belt and are highly experienced.  It doesn't matter what sector the business is in, a good PR will be able to apply their skills. Independent PRs can work on a retainer, a once-off piece of work or ad-hoc basis as and when you need them.

Successful PR is impactful and from the very beginning can help a business build, gain and retain momentum!

Even in times of crisis, effective PR can not only save reputations but can mitigate disaster and help turn a bad situation around.

Want to have a chat over a coffee? Drop me a line chris@lovepr.co.uk 

 

 

 

TOP TIPS FOR ENGAGING IN #CASTLEREAGHHOUR

Twitter hours have transformed how we connect with businesses, a networking based forum to discuss general business, pitch for work, sharing good news to promoting events and offers.

Here's our top tips to network on Northern Ireland's latest tweet chat #CastlereaghHour starting on Tuesday 24th January 2017 between 9pm-10pm. The conversation will continue each week on the same day and time.

1.     Mundane to you? Everyone thinks they do a run-of-the-mill job. To others it’s madly interesting. Tell them what you do.

2.     Tweet even the little things. Tell people about the meeting you’ve been to, the new business you’ve won or how you’ve just helped someone. It all builds a picture.

3.     A picture tells 1,000 words.  When you’ve only got a limited number of characters, a picture can come in handy. People like pictures. They get shared more too.

4.     Take a video. You can create super videos on Instagram and link them to your tweet.

5.     Take some audio. Soundcloud is an awesome app that lets you record people talking. Ask someone to say who they are, what they do and what they are doing today. Then share it.

6.     Share some content. Press the retweet button and share what other people are doing.

7.     Ask a question. Ask what people think. Ask for people’s own experiences.

8.     Build it and they will come is silly. Go offline. Tell people about it. Email them. Put it in team briefings. Shout. Shout. Let it all out.

9.     Ask people to do something. Don’t just let the day be just noise. Get people involved

10.  Don't forget to use the hashtag #CastlereaghHour in every tweet so all those participating in the chat can follow your conversation.

If you have something going on in your business and would like some advice on raising awareness or help with your social media content drop Chris Love, owner of Love PR a tweet @chrislove1 or an email chris@lovepr.co.uk

NANDO'S LAUNCH FIRST EVER CHRISTMAS MENU

In a festive first, Nando’s introduces two new tasty flame-grilled menu items, adding a very PERi-twist this Christmas! 

PERi-Berry Burger  

Combining two of Nando’s favourites in one burger, a flame-grilled boneless chicken thigh and chicken breast fillet. Served in a Portuguese roll on a bed of baby spinach, the PERi-Berry Burger is topped off with a PERi-Berry Chutney featuring cranberries, raspberries and blueberries, infused with PERi-PERi Chillies - adding warmth and heat and a touch of sparkle to occasion. 

PERi-Orange Wings

‘Tis the season for sharing and what better way than with a delicious plate of PERi-Orange wings. A sticky treat with a touch of sweetness, the wings are topped off with a delicious tangy-taste-sensation PERi-Orange glaze. Combined with Nando’s signature PERi-PERi, and available in a choice of heat levels, PERi-Orange wings are available in plates of 3, 5 or 10 wings.

Nando’s new festive menu launches from Tuesday 15th November through Monday 3rd January.

ALFAPARF MILANO SEMI DI LINO FESTIVE GIFT SETS

ALFAPARF MILANO Semí Dí Lino gives instant shine and softness for glamorous, glowing hair this festive season.

The Semí Dí Lino Diamond Illuminating Gift Set for normal hair delivers a supreme, long-lasting shine and colour intensity that is protected over time, revitalising the hair. The set includes the Illuminating Shampoo (250ml), Illuminating Mask (200ml) and the multi-award-winning Diamond Cristalli Liquidi serum (30ml).  RRP £27.95

The Semí Dí Lino Reconstruction Gift Set for damaged, stressed hair offers a penetrating replenishment to the hair shaft resulting in increased hair strength and elasticity.  The set includes a Reparative Shampoo (250ml), Reparative Mask (200ml) and the multi-award-winning Diamond Cristalli Liquidi serum (30ml).  RRP £27.95

The Semí Dí Lino Volume Gift Set for fine, flat hair which needs greater volume with a healthy shine for magnifying volume and body with increased shine. The set includes a Magnifying Shampoo (250ml), Magnifying Conditioner (250ml) and the multi-award-winning Diamond Cristalli Liquidi serum (30ml).  RRP £27.95

The Semí Dí Lino Moisture Gift Set for dry hair offers deep down nutrition, from the roots to the ends with an unparalleled shine, silky texture and lightness.   The set includes a Nutritive Shampoo (250ml), Nutritive Mask (200ml) and the multi-award-winning Diamond Cristalli Liquidi serum (30ml).  RRP £27.95

ALFAPARF MILANO Semí Dí Lino gift sets are available in appointed ALFAPARF Milano salons across Northern Ireland.

Keep up-to-date online www.facebook.com/AlfaparfMilanoIreland

For stockists’ details tel: 00353 45 856 490 or log onto www.xpertpro.ie

#Belfasthour - WHY HIRING A PROFESSIONAL REALLY DOES MATTER!

In this day in age, it can be hard to tell a professional from an amateur. 

Many of us are opting to work from home, joined the freelance contingency or have a relaxed dress code.  It’s not unusual to meet in a hipster coffee shop as opposed to a swanky downtown office building or to meet someone with a hoody and a pair of converse teamed with ripped jeans versus a suited individual.

In the PR industry, there’s no barrier to entry which means technically you don’t necessarily have had to study to public relations to be gainfully employed.  In the instances of other Chartered professions such as architecture or accountancy, you will have gone through many years of study and exams to be qualified.

Anyone running around with a laptop and a phone can call themselves a PR person.  They might have a few hundred or even thousand friends, fans, followers or connections on Facebook, Twitter or Snapchat but what skills do they possess when the going gets tough, when the client is demanding results, qualifying the ROI and in times of crisis?

PR done right can be magical, not because it’s Disney or Ab Fab where the world looks perfect and its party after party every night, but because public relations can have real power and influence.  PR can change behaviour, influence decision making, challenge perceptions and above all manage and build reputation.

Reading how to guides and having a go are all to be commended, because like most things in life practice makes perfect, but there are some things that you shouldn’t leave to chance.

When it comes to reputation whether you’re a large organisation and are faced with something mega such as the BP oil disaster or the horse meat scandal it pays to have experts on your side.  You might think that this will never happen to you, but one tweet can be detrimental to your reputation, it can instantly leave you with no or little custom and a negative impression in the public domain.

You will have built your reputation up over time, maybe even years so don’t leave it in the hands of amateurs.  It would be akin to giving an inflated balloon to a cat with sharp claws.

When seeking out the services of a PR professional ask them:

1.     Are they a member of a professional body such as The Chartered Institute of Public Relations (CIPR)?

2.    Are they a Chartered Practitioner?

3.    How will they deliver impact for your business?

4.    Ask about what they have done for other or similar clients; they should be only too delighted to speak of their successes (they are PR people after all).

NANDO’S UNVEILS ITS TASTY NEW MENU ITEMS

Nando’s, home of legendary flame-grilled PERi-PERi chicken, introduces its appetising new menu set to launch in restaurants from 17th May.

Taking centre stage is the Nando’s Fino Platter, a first, which features a beautifully presented whole PERi-PERi spatchcock chicken served with five delicious, wholesome sides including an all new Supergrain side, packed with grains, greens and beans with a delicately drizzled avocado buttermilk dressing.

For those with a sweet tooth comes the new PERi-PERi Chocolate Brownie featuring hints of Nando’s PERi-PERi chilli, for that little extra heat.

Fino Platter

The ideal sharing platter for two, features a whole flame-grilled spatchcock PERi-PERi chicken served with a colourful and fresh range of sides including Sweet Potato Wedges, Fino coleslaw, Supergrain side including grains, greens and beans, drizzled with an avocado buttermilk dressing. Also included is a side of Chargrilled Veg and PERi-buttered corn and a half-chargrilled lemon to squeeze on the chicken.

Fino Platter

Supergrain Salad

A fresh mix of grains, greens and beans including wheat berry, freekah, edamame, cannellini, quinoa, green beans, barley and kale, with avocado chunks and an avocado buttermilk dressing on mixed salad leaves. Served with or without a PERi-PERi chicken.

Supergrain Salad

PERi-PERi Chocolate and Salted Caramel Brownies

Two new tasty additions to the dessert menu. A Salted Caramel Brownie, made from rich chocolate with the delicious taste of salted caramel and a PERi-PERi Chocolate Brownie created with a touch of Nando’s signature PERi-PERi African Birds Eye Chilli, for that little extra kick!

Brownies

Vinho Spritzers

Nando’s special take on sangria…lighter than a bottle of wine, these carafes are the perfect sharing drinks for a group

·      White: Crisp Cara Viva White wine spritzed with lemonade, freshly sliced lemon, lime and a sprig of cool mint

·      Rosé: Summer Fruit Cara Viva Rose wine, spritzed with lemonade, raspberries, sliced lime and cool mint leaves

·      Red: Cara Viva Red wine spritzed with lemonade, fresh raspberries, orange slices and a cinnamon stick

Vinho Spritzers

PERi-Pomegranate Dressing

A new addition to the condiment unit - a sweet and tangy blend with just a hint of chilli.

Nando’s new menu launches nationally Tuesday 17th May, visit www.nandos.co.uk/newmenu to find out more.

-END-

For any further information, please contact:

Chris Love at Love PR

chris@lovepr.co.uk or +447968477592