Xpert Professional is Ireland's leading distributor of professional hair care products and has appointed Love PR to handle its public relations activity in Northern Ireland. The company was founded in 1997 when it began a distribution partnership with ALFAPARF hair products from Milan. ALFAPARF has since become Ireland's fastest growing brand in the history of the professional haircare industry, and is Ireland's number one professional only hair care brand today. In 2005 more brands joined their portfolio, which includes Sheiseido's award winning premium brand Joico, and the organic Brand Kemon. Kemon is famous for organic colour and aftercare products. Based in Naas county kildare, Xpert now employs a dedicated Team of over 48 personnel and is 100% Irish owned.