AUGUST - LISTE D'AMOUR

Welcome to the the list of the top 5 things we loved working on during the month of August 2017.

Have a read and if you love the content then add your deets at the end of this blog to keep up-to-date!

If you would like to work with us, lets arrange to grab a coffee, drop us a mail: chris@lovepr.co.uk


1. SMART NI RETAIL CONFERENCE LAUNCH

Love PR launched Smart NI Retail, a one day masterclass set to take place in September to help Northern Ireland’s beleaguered retailers and high street traders compete online. Smart NI is set to debunk the decline of the high street through a series of interactive workshops and industry expert lead seminars which will equip the attending retailers with the digital marketing information, ideas on how to integrate innovation and technologies into their business to help them thrive and survive, with a core focus on how to create better customer experiences both instore and online. To book click here: www.ti.to/smart/retail

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2. NANDO'S LEAVING CERT (A' LEVEL) RESULTS

Students across the island of Ireland received their Leaving Cert and A' Level results during August. Whether heading to uni or college, into the world of work, or off travelling the world, Nando’s wanted to share in the celebration, and in the true spirit of PERi-PERi, offered some free chicken in support of 2017 school leavers. Students claimed their free 1/4 chicken across the country.  There were over 36 million opportunities to see and hear about this Nando's activation from Belfast to Derry and from Dublin to Cork.

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3. SLIM'S HEALTHY KITCHEN NEW MENU IMAGES

Slim's Healthy Kitchen have been exploring new innovations, flavours and combinations for a new menu launch later this year.  We have been helping them with their launch plans including creating and styling menu imagery.  Here's a little teaser of their new breakfast protein pancakes.  Keep posted for updates on menu launch date at their Lisburn Road and Belmont Road restaurants in Belfast. 

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4. LOCO PIZZA & GRILL - UNLIMITED WINGS

Wing lovers can flock to Loco Pizza & Grill in Dundonald for delicious, buffalo wings and a beer or soft drink all for £15 every Tuesday.  So, if you're hungry and on a budget, take flight to Loco for LITERALLY, ALL - YOU - CAN - EAT! After we shot this pic, we tucked into the 100 wings it took to make this scene.  SO DAMN GOOD!

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5. BELFAST OKTOBERFESTLAUNCH

Belfast Oktoberfest launched in Victoria Square Dome as the city announced Custom House Square will be transformed to welcome the 10 day event from Thursday 19th until Saturday 28th October.  In partnership with Bavarian beer Erdinger discerning beer drinkers, beer lovers and hedonists alike will be served traditional steins of the full Erdinger range in true Oktoberfest style by welcoming hosts in Bavarian style lederhosen and dirndl dresses. 

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WATCH MAYA JAMA AND SEAPA’S PERi-PERi PILGRIMAGE IN SOUTHERN AFRICA

  • Part one of Nando’s three-part First Heat series launches
  • BBC People Just Do Nothing star Allan ‘Seapa’ Mustafa investigates Mozambique’s pirate radio
  • Maya Jama goes wedding dress shopping
Seapa & Maya Jama

Seapa & Maya Jama

TV and radio presenter Maya Jama (Rinse FM and ITV, Cannonball) and actor Allan ‘Seapa’ Mustafa (BBC, People Just Do Nothing) star in First Heat, an entertaining new online series set in Southern Africa. Whilst eating and competing their way through Mozambique and South Africa, the hilarious duo retrace the journey of PERi-PERi chillies, from its humble beginnings in Africa to menus around the world.

As well as braving unusual delicacies and meeting the people that farm 494 acres (400 football fields) of Nando’s unique PERi-PERi chillies, Maya and Seapa get stuck in to the music, fashion and lifestyle of the locals.

Best known for writing and starring in cult BBC hit, People Just Do Nothing, the series showcases Seapa’s secret culinary skills. Future episodes will see Maya try on a wedding-ready capulana (despite revealing her boyfriend, grime star Stormzy, doesn’t know they’re getting married yet!), and Seapa cooks up a Southern African inspired storm with his own Bunny Chow recipe. With both stars having built their careers in radio back in London, the pair learn the historical significance of former pirate station, Radio Mozambique.

See how you can make Seapa’s Bunny Chow recipe at this link: https://youtu.be/PPQD3Y0ogIE

The series is part of Nando’s This is PERi-PERi, a collection of short films exploring the restaurant’s Southern African heritage. For more information, visit www.nandos.co.uk/thisisperiperi

WHY SHOULD A SMALL BUSINESS USE PR?

Good communication can be the golden ticket to success for an SME who have a requirement to let people know of their product or service that can lead to sales and in time loyal customers.

PR these days is not just a nice article in a local newspaper but about establishing and building upon reputations.  This can be achieved in a number of ways including a strategic approach to media relations, social media and stakeholder management and engaging with bloggers and digital influencers – all important when potential customers are researching their purchases online.

We now access news from LinkedIn, Facebook and Twitter as well as newspapers and broadcasters and businesses should be factoring in to their PR strategy which medium will work best for their audiences.

Whether you’ve a new product or service to promote, a new business or award win, improving your organisations reputation or indeed positioning a key staff member as a thought leader there are multiple opportunities for a business to get noticed. 

Cost will play a massive part in deciding whether a small business can afford PR.  While many businesses won’t have the resources in-house to manage their PR or online reputation, an Independent PR practitioner can play a key role for the business.

A PR agency traditionally have high-over heads and eye-watering fees but there are a number of Chartered Independent or Freelancers PRs who are at the top of their game, a few award-wins under their belt and are highly experienced.  It doesn't matter what sector the business is in, a good PR will be able to apply their skills. Independent PRs can work on a retainer, a once-off piece of work or ad-hoc basis as and when you need them.

Successful PR is impactful and from the very beginning can help a business build, gain and retain momentum!

Even in times of crisis, effective PR can not only save reputations but can mitigate disaster and help turn a bad situation around.

Want to have a chat over a coffee? Drop me a line chris@lovepr.co.uk