A couple of hundred businesses take part in the #BelfastHour initiative every week, a Twitter-based forum, for businesses and individuals every Thursday between 9-10pm.  Discussing general business, pitching for business or sharing good news stories, to promoting other businesses or general networking.  If you’re not sure what to do or how to engage, here’s Love PR’s top ten tips and don’t forget to include the hashtag #belfasthour on each tweet.

1.     Mundane to you? Everyone thinks they do a run-of-the-mill job. To others it’s madly interesting. Tell them what you do.

2.     Tweet even the little things. Tell people about the meeting you’ve been to, the new business you’ve won or how you’ve just helped someone. It all builds a picture.

3.     A picture tells 1,000 words.  When you’ve only got 140 characters, a picture can come in handy. People like pictures. They get shared more too.

4.     Take a video. With Instagram you have roughly 14 seconds of video that can be shared to Twitter.

5.     Take some audio. Soundcloud is an awesome app that lets you record people talking. Ask someone to say who they are, what they do and what they are doing today. Then share it.

6.     Share some content. Press the retweet button and share what other people are doing.

7.     Ask a question. Ask what people think. Ask for people’s own experiences.

8.     Build it and they will come is silly. Go offline. Tell people about it. Email them. Put it in team briefings. Shout. Shout. Let it all out.

9.     Capture the tweets you send and the comments you receive on the web. Use Storify to capture what is being said. That’s an easy drag and drop web application you can use to preserve things.

10.  Ask people to do something. Don’t just let the day be just noise. Get people involved.

Follow Chris Love, owner of Love PR on Twitter @chrislove1