Nando’s today announced the launch of Street Art Stories: Jo’burg, a new film documenting the extraordinary rise of street art in South Africa’s creative epicentre. Developed and produced by London-based specialist street culture content studio, Legendary Offspring, the short film shows how activism and events during the apartheid struggles fueled the rise of a formidable street art movement in Johannesburg, which by 2017 is more vibrant and energetic than ever.
Nando’s believes that art has the power to bring people together, challenge perceptions and inspire conversations and Street Art Stories: Jo’burg was commissioned to document the story of street art in the brand’s homeland, South Africa. The film explores its beginnings as a method of protest all the way through to today where a new generation of artists are expressing their creativity throughout the country.
The film features a number of leading members of the Jo’burg creative scene including award winning graphic designer and street artist Karabo Poppy Moletsane, who is commissioned to create a new large scale piece. Inspired by the history of the South African street art movement, Karabo Poppy paints the iconic Eyethu Cinema in her own distinctive style, demonstrating the importance of street culture amongst Johannesburg’s young creative set.
The new street artwork illustrates the importance and relevance of the medium for young people in South Africa today – something the film’s director, writer and film maker King ADZ, says is as relevant in Soweto as it is in South London citing increased political engagement amongst young adults as demonstrated by the recent electoral ‘Youthquake’ as case in point.
ADZ commented: “The youth vote has never been so important and one of the ways to really connect with the young adults is through the language of street culture. The proliferation of political street art across the capital during and after the recent General Election and the abandoned ‘free art for non-Conservative voters’ pledge by street artist Banksy demonstrate how street culture both engages and gives voice to more people.”
Nando’s has an ongoing commitment to celebrating art from Southern Africa and nurturing emerging talent. With one of the largest contemporary Southern African art collections in the world including over 9000 pieces in the UK alone, each an original work, Nando’s recently launched a pop up gallery titled Feast Your Eyes.
While every Nando’s restaurant across the country contains a diverse range of hand selected art, this was the first time that a restaurant has been turned into a dedicated pop-up gallery celebrating Southern African art and PERi-PERi on equal footing.
The film is released on August 9th and can be seen at:
More information on Nando’s Art and Feast Your Eyes can be found at: www.nandos.co.uk/explore/art
- Produced by Legendary Offspring for Nando’s UK.
- Written & Directed by King ADZ
- Producer: Wilma Stone
- Director of Photography: Arlen Figgis
- Edited by King ADZ and Dominic de Terville
- Executive Producer: Dominic de Terville
NOTES TO EDITORS:
Nando’s is best known for its legendary and delicious flame grilled PERi-PERi chicken. At Nando’s, we surround our customers with warmth, hospitality and fun, whilst offering them a meal to remember.
Served on, or off the bone, in a wrap, burger or pitta, and served with a delicious selection of sides, salads, appetisers and sharing platters, Nando’s offers great variety, and mouth-watering recipes to please all food palettes. You’ll find yourself spoilt for choice!
Whether you go for a quick bite, a family party, a fun night out with friends, it won’t be just your taste buds that are invigorated.
For further information visit our website: www.nandos.co.uk
For press, please contact Nando’s PR agency: email@example.com
Legendary Offspring is a content studio specializing in the production of multi-platform content about street culture and other sub culture domains. We develop film, documentaries, television series and digital content for broadcasters, digital publishers and brands. Our work is always created in collaboration with the best and most exciting new talent from all over the world and we aim to celebrate new creatives within the editorial body of the subjects we document. The studio was created in 2016 by Dominic de Terville, Wilma Stone and King ADZ who together have over 60 years experience in storytelling, brand partnerships and visual arts production.